Private Label Auction

Private Label Auction Software for Auctioneers

Webtron's Innovative New
Auction Technology Options in 2025

Now with ChatGPT
Now With ChatGPT AI
Invoice & Payment
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Your own branded Private label auction solution

Looking for private label auction software to manage your business’s auctions under your own brand?

We have the ideal solution to help you elevate your brand and deliver a premium online experience for your bidders. Our white-label auction platform is designed to reflect the professionalism and uniqueness of your company—no third-party branding, just yours.

With our fully customizable system, you can run scheduled online auctions and live-streamed webcast auctions directly from your own website. Maintain full control of your branding while providing a seamless, user-friendly auction experience across all devices.

Whether you’re an established auction house or launching a new digital auction service, our private label software empowers you to grow your business while keeping your brand front and center.

We offer bidder migration


We offer full-service online auction administrative support to help you manage every aspect of your auctions with confidence. Each client is assigned a dedicated account manager who provides personalized assistance, including training, auction clerking, phone support, and ongoing guidance—ensuring you’re always speaking with someone who understands the platform inside and out.

As a private label auction software provider, your bidder data remains 100% yours. Your audience will never be contacted or marketed to by us or any third party. We strictly protect your bidders and your intellectual property, safeguarding the integrity and value of your brand. (Please note: we operate independently as a private white-label solution, not as a group or shared auction site.)

Our platform is quick to launch, with no setup fees, and requires no hardware installation or downloads. You can start running online auctions directly from your website—efficiently and securely.

If you’re looking for a scalable online auction solution that grows with your business and supports your long-term digital strategy, we’re here to help. Get in touch using the form below and discover why auctioneers around the world trust our platform to power their online sales.

Private label auction software for auctioneers.

Online auction solutions for your business


💻 Enjoy a sleek and beautifully designed bidder interface

🔒 Rely on a secure and trusted auction software solution

🎥 Host live webcast auctions

⏳ Conduct timed online auctions

📈 Operate a marketplace

👩‍💻 Utilize remote clerking option

✅ Access everything you need, all from your own website

🏷 Benefit from white-label auction software – ensuring the protection of your bidders and intellectual property (Not a group site)

📱 Modern interface compatible with all devices, eliminating the need for bidders to download apps

👨‍💻 Receive comprehensive setup, training, and ongoing local support

🧾 Streamline auction invoicing and reporting

🖥 Enhance your online presence with websites and marketing services

😊 Provide a simple experience for bidders while empowering auctioneers with powerful tools

Ready to dive in and get started?

New Features

AI chatbot: 24/7 Admin Support

Auto-Translation Multi-Language Auction Software: 104 Languages available.

Bidder Verification: Ensure a secure auction with credit card verification.

AI Auction Software Solutions: AI automated auction Lotting and Cataloging 

Payment gateway options:  (Stripe, Apple Pay, Google Pay, PayPal) 

Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.

Lot videos: Specific lot videos of your featured content. 

Marketing Materials (images, GIFS, Videos).  Use for EDM, website and social media marketing. 

Invoicing Options: 

Use in system invoicing 

Export CSV for external invoicing

XERO invoicing compatibility module.

Webtron 9AI Private Label Auction Software is here


Boost your online auction presence with Webtron 9AI – advanced private-label timed auction software built for auctioneers.

Seamlessly integrated into your website, Webtron 9AI offers a smooth bidder experience and powerful tools to streamline your auctions. Key features include AI integration, bid extension, lot staggering, max bids, outbid notifications, and webcast support with high-quality audio and video.

Help bidders easily find items with intelligent filtering, while managing sales, users, invoicing, and payments through an intuitive dashboard and integrated payment gateway.

Ready to elevate your auctions? Contact us today to book a demo and see how Webtron 9AI can transform your business.

FAQS

What is Private Label Auction Software?

Private Label Auction Software is a fully customisable platform that allows auctioneers to run online auctions directly under their own brand. It includes core features such as real-time and automated bidding, secure payment processing, inventory management, and reporting.

What are the key features that auctioneers look for in Private Label Auction Software?

Key features include strong security with encrypted bidder and payment data, full branding customisation for logos, colours, and design, and a user-friendly interface for both staff and bidders. Platforms should also support bidder engagement through detailed item listings, images, and real-time updates, as well as advanced auction tools like reserves, bid increments, and scheduling. Additional must-haves include reliable support during auctions and comprehensive reporting and analytics to track performance and revenue.

What are the benefits of using Private Label Auction Software for auctioneers?

Private label solutions centralise auction management, making it easier to oversee bids, payments, and reporting in one place. They enhance security with encrypted data, increase bidder engagement through dynamic auction features, and provide full branding control so auctioneers can deliver a professional, consistent experience. Detailed analytics also help auctioneers refine their strategy and make data-driven decisions.

Can auctioneers customise their Private Label Auction software with their branding and design?

Yes. Private Label Auction Software can be tailored to match an auctioneer’s brand identity, with options to customise logos, colour palettes, fonts, and interface design. This ensures a consistent and professional look, creating a seamless experience for bidders on the auctioneer’s website.

Contact our team to learn more or arrange a demo

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